Here are two of Mark Scott’s most requested presentations:

Courage to Be First
Lessons from the Mid-Columbia Journey

General Session or Keynote Address / 60 minutes
Courage to Be First relates the story of a small, rural Oregon hospital’s successful attempt to profoundly change for the better the way patients and their families experience their healthcare, an effort that led to a remarkable transformation of an entire organization and the man who directed it.  It also captured the attention of renowned healthcare futurist Leland Kaiser, Ph.D., who, upon the 2001 retirement of Mid-Columbia Medical Center president Mark Scott, proposed co-authoring a book to chronicle the hospital’s story and to share its accompanying lessons in managerial innovation and personal growth.

During Mark’s presentation he relates the story of the evolution of Mid-Columbia Medical Center, and links the key elements of his journey to Leland Kaiser’s principles of courage and leadership.  Healthcare managers will be challenged and inspired to adopt the strategies and behaviors that both Mark and Leland attribute to successful transformational leaders.

The Producers
Staging a Memorable Healthcare Experience

General Session or Keynote Address / 90 minutes
The rapid rise of the experience economy requires that healthcare providers see their traditional role through new lenses. In this new world, healthcare professionals are now experience producers who must intentionally design superior and memorable patient and employee experiences. Through this visionary yet practical presentation, Mark Scott demonstrates the design of experiences in six fundamentally new and different ways.

Mark will highlight interesting examples from various experience-oriented companies across several industries, including Disney, The American Girl Place, Geek Squad, ING Direct Café, and Cerritos Library. He will further show how progressive healthcare organizations are applying this knowledge as he leads his audience through a tour of Mid-Columbia Medical Center in The Dalles, Oregon, and Montefiore Children’s Hospital in The Bronx, New York.

“The Producers” is customized to teach audiences how to design and choreograph the right combination of “actors,” “props” and “themes” to stage experiences that will create stellar patient and employee satisfaction, loyalty and –  importantly – revenue growth.

Travel: 
Mark normally originates travel from Oregon. Coach air, hotel, ground transport and/or mileage, meals, and phone are negotiated separately with each individual client. Mark prefers to book his own travel and make his own arrangements but will also work within conference or client travel guidelines. 

Selected Past Clients:
Ohio Hospital Association
Dunn Memorial Hospital / Bedford, Indiana
Trinity Health System / Detroit, Michigan
Indiana Cardiology Association
Cornell School of Hospitality MBA & MHA Program
Alberta Health System / Calgary, Alberta
McCune Brooks Hospital / Carthage, Missouri
Mountain View Hospital / Madras, Oregon
Virginia Healthcare Marketing Association
San Juan Regional Medical Center / Farmington, NM
St. Helena Hospital / Deer Park, California

Please contact us if you would like to invite Mark Scott to speak for your organization.